POPULAR SOCIAL GAME NOW ON YAHOO! GAMES AND YAHOO! MESSENGER
San Francisco – Nov. 9th, 2011 – Leading social games and apps platform Viximo has launched wildly successful resource management strategy game Backyard Monsters, developed by Kixeye, on Yahoo!. The launch of the game on Yahoo! Games and Yahoo! Messenger marks a new relationship between Viximo and Yahoo!, which has 700 million worldwide unique visitors per month.
Backyard Monsters is one of the most popular games online and currently has more than 4.3 million active users on Facebook. The game allows players to design and build towns for their monsters and challenges them to produce three types of essential resources, a town hall, facilities to make a monster army and storage buildings to hold building materials. If they design their town correctly, players will be able to protect their buildings from invading monsters. Backyard Monsters joins the town-builder simulation game Township, developed by Playrix, which was also recently launched by Viximo on the Yahoo! Games page and the Yahoo! Messenger client.
“Viximo’s developer partners have a unique opportunity to reach new audiences and be ahead of the curve by diversifying their distribution strategy, and our social network partners know they can count on us to be matched with the most immersive and highest monetizing social game titles,” said Dale Strang, CEO, Viximo. “Backyard Monsters is a top social game that will be a great fit for the Yahoo! audience.”
“Viximo’s platform presents a new and effective way for networks with a strong social context to integrate some of the best social gaming content in a way that will drive user adoption and monetization while providing a fun and engaging experience to our users,” said Lee Parry, director, Messenger & Mobile Communications, Yahoo!. “We’re looking forward to adding top-quality titles such as Backyard Monsters to our millions of users on Yahoo!”
Viximo’s platform distributes leading social games to an international and fast growing portfolio of partners, matching the best social games to the world’s top social networks. Optimizing for gameplay, virality, discovery and monetization, Viximo enables developers to quickly and easily diversify and globalize their distribution strategy.
Viximo’s global network features more than 20 social networking sites around the world, including Tuenti, VZnet, IMVU, Gaia Online, MyYearbook, Quepasa, and Orkut, Brazil’s largest social network. Viximo has a global reach of more than 170 million. ...
