Screw Traditional Advertising
- FACT: Only 18% of TV ad campaigns generate positive ROI
- FACT: 90% of people who can skip TV ads, do
- FACT: Only 14% of people trust advertisements
- Meanwhile...78% of people trust the recommendations of other consumers.
Now picture an engaging, immersive branding vehicle that gets people talking, sharing, even bragging about your brand.
That's the power of virtual goods.
What's a virtual good?
Virtual goods are digitally produced images and animations--icons, avatars, cartoon characters, etc.--that people buy, exchange, and display online as part of their interactive communication and social networking experiences. From birthday cakes to digital pets, they're a $1.5 Billion industry, and one of the most powerful, viral ways to get people talking about your brand online.
How it works
1. Create.
Viximo can create rich, animated virtual gifts using your brand assets for distribution on the web and the iPhone.
2. Distribute.
Viximo distributes your virtual gift through our vast network of social applications, online communities, gaming sites, and iPhone apps.
Viximo can create rich, animated virtual gifts using your brand assets for distribution on the web and the iPhone.
Viximo distributes your virtual gift through our vast network of social applications, online communities, gaming sites, and iPhone apps.
Real Revenue. Real Value.
Vitamin Water
Campaign on Slide's "Top Friends" application on Facebook generated 10 million "buy a drink" actions within 8 days.
Kohl's
Kohl's introduces virtual apparel. 2.2 million visits. 1.8 million items sold.*
Pepsi
Virtual soda was seen by 85% of MTV's user base, and resulted in 4x higher "hip/cool" brand sentiment from cross-platform fans
