Brand Frequently Asked Questions

Q: What exactly is Viximo?

A: Viximo is the only digital goods platform that connects content creators, brands and publishers across the Internet. Viximo provides an easy way for brands to run digital good campaigns across various publishers, targeting the audience you want.

Q: What are digital goods and why are they important for my brand?

A: Every day, millions of micro-pieces of content are bought, sold, traded and gifted on social networks, gaming and dating sites, mobile phones and more, all around the world. Called digital (or virtual goods), these pieces of content include virtual gifts, clothing for avatars, in-game items, and much more.

Users share virtual gifts in order to socialize online and to express their individuality — much like we customize our clothes, cars and gadgets offline. Digital goods give your brand the opportunity to become a part of the online social experience, rather than an interruption.

Q: What's the difference between digital goods and traditional web advertising?

A: Traditional banner ads are generating fewer and fewer clicks. Young consumers use online communities to communicate with each other and have fun. Anything that interrupts that experience, including advertising, is not well received and frequently avoided.

Virtual goods give your brand the opportunity to be engrained in the social conversation. Given an engaging opportunity, users will eagerly (and virally) spread and personally endorse your brand. We'd love to explain the differences. Talk with us.

Q: How does Viximo help my brand?

A: Viximo helps your brand engage millions of consumers via digital goods through our numerous publisher relationships. We provide you with a single distribution point to help you reach you brand loyalists as well as new audiences, and manage your campaign easily. We can provide you with a complete solution for your digital goods needs, including content creation, distribution and analytics.

Q: Can I track and measure my virtual good campaigns with Viximo?

A: Viximo will provide you with the in-depth analytics and metrics you need to measure the impact of your branding campaign.

Q: Can Viximo help create virtual goods for my brand?

A: Viximo not only gives you access to our in-house studio of hand-picked virtual goods creators but also connects your brand with our community of creators from around the world who specialize in interactive design for the Web and 3G iPhone®. As the virtual good experts, Viximo can also help you determine the correct approach to engage and inspire your target audience.

Q: Where does Viximo place my brand?

A: Viximo has access to a rapidly growing list of the Web's best-known publishers. We can help you determine the perfect location for your brand — from social networking sites to iPhone applications to gaming sites.

Q: Does Viximo sell branded content for money?

A: We work with your brands to determine what the optimal digital goods strategy is for you. This could include a license or sponsorship relationship.

Q: How large is Viximo's distribution?

A: Our initial beta launch encompasses more than 10 million users per month. We are rapidly expanding our reach as we add more publishers every week.