Tuenti

THE SCOOP

Tuenti began working with Viximo to further distinguish themselves as Spain’s premier social network. In order to create an unparalleled user experience, Tuenti was intent on providing their users with a best-in-class gaming platform, complete with a site-wide currency (Tuenti Creditos) that was user-friendly, efficient, and secure. Viximo offered the perfect solution for this need, with a flexible economy that not only regulates exchange rates and manages fraud, but that also comes with a fleet of highly profitable games integrated with the currency.

THE PROCESS

One challenge Viximo faced was to ensure that any game or virtual currency adhered to Tuenti’s strict privacy policy (the site is still invite-only) while still keeping users engaged and monetizing. Viximo responded by creating the Tuenti Crédito, a currency unit that can not only be used across all social games, but that is also tied to a real-world exchange rate, allowing game developers to adjust their prices without sparking inflation. Additionally, Viximo ensured that Spain’s most popular payment options were available to Tuenti’s users, and is expanding the porfolio of available payment methods as the Spanish microtransaction landscape evolves.

THE REWARDS

The careful development of the payment experience has paid off. Today, Tuenti boasts one of the highest rates of “stickiness” (DAU/MAU) of any social network in the world, with over 32% of monthly gamers returning daily. Viximo’s currency platform currently powers an economy that handles over 6,000 daily transactions among ten unique games. As a result, social games have become a core part of Tuenti’s revenue stream, and a distinguishing feature that keeps them a notch above the competition.

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