Analytics Dashboard
You can only improve what you can measure. Maximize revenue and user engagement of your virtual goods with the insight provided by Viximo's analytics.
- Monitor — Get up to date metrics on the performance of your virtual economy.
- Analyze — Viximo's dashboard helps you make sense of all the data.
- Optimize — Take action on the insights provided by Viximo's Analytics to drive revenue and user engagement.
Viximo has implemented dozens of virtual goods businesses for online communities. We've factored what we've learned into a set of key performance indicators which will give you deep insight in your virtual goods revenue. With Viximo you'll gain insight into:
- Business Metrics — All the numbers you need to effectively run your business. Look at revenue trends, ARPU, and find out who in your user base is paying, and who isn't.
- Conversion — Track a user through the conversion funnel and learn where users convert most effectively.
- Economy Metrics — Understand the sources and sinks of your currency, balance your economy, have an up to date understanding of the value of your currency.
- Merchandising — Learn what the optimal prices of your items are, what items you should promote to what segment of users, and utilize merchandising algorithms to do suggestive retailing.
Let Viximo do the heavy lifting by distilling all of your data into easy to read charts and graphs with Viximo's Dashboard. Get access to historical data, track trends over time, see how product changes affect your economy instantly.
The Viximo Analytics Tool comes packaged with Viximo's Content Marketplace or Virtual Currency solutions, but can also be integrated separately. Integration is easy through Viximo's API's. Contact Viximo to see our technical documentation.