Virtual Goods and Social Gaming Industry Outlook

By Brian Balfour, Ravi Mehta and Zeenat Rasheed

2009 proved to be the defining year for social gaming, firmly establishing the genre as a legitimate revenue opportunity poised for swift growth. As the industry continues to evolve, we expect to see a number of key developments.

What we cover

  • Size of the social gaming and virtual goods market

  • Use of Facebook Credits as a monetization platform

  • Rise of branded virtual goods

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